Adobe and NVIDIA Expand Collaboration to Speed Agentic Creation
nvidia ·
Adobe and NVIDIA have expanded their strategic partnership to optimize flagship creative tools for faster, AI-powered creation and production. Key applications including Photoshop, Premiere Pro, and Substance 3D are now rearchitected to leverage the new NVIDIA RTX Spark superchip, delivering up to two times faster performance in AI processing, editing, and effects. This hardware acceleration helps creatives iterate more quickly while maintaining their workflow focus. Additionally, Adobe Frame.io utilizes NVIDIA accelerated computing to significantly speed up cloud media processing, resulting in up to five times faster embedding generation and improved search latency. For enterprise customers, Adobe Brand Concierge has been optimized using NVIDIA Nemotron open models to provide scalable, high-quality conversational experiences. NVIDIA has also selected Brand Concierge to power personalized customer interactions on its own website. The collaboration aims to support multimodal workflows spanning images, video, audio, and 3D content with enhanced efficiency. These advancements will be showcased at the upcoming Adobe MAX event in November.
nvidia