Apple may try to increase revenue by doing…something with third-party AI apps
techcrunch ·
Apple is exploring new avenues to boost its services revenue, which has faced pressure from regulatory challenges and a slump in mobile gaming. During its recent earnings call, CFO Kevan Parekh indicated that artificial intelligence could drive growth through third-party app partnerships, though specific details were not provided. Reports suggest Apple might profit by distributing third-party AI agents via the App Store and taking a commission on their generated revenue. This strategy comes as traditional App Store commission revenues have declined in key markets like the US, Brazil, and Japan due to new regulations and legal pressures. Despite these headwinds, Apple reported record paid subscriptions and double-digit growth for third-party apps during the September quarter. The company expects services growth to remain between 8% and 9% for the upcoming December quarter, accounting for ongoing sequential headwinds. TechCrunch has contacted Apple for further clarification on these potential initiatives.
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