Google Expands AI Search Ads Globally and Adds Gmail-Powered Autofill to Chrome as Search Growth Slows
aiinsider ·
Google is expanding its artificial intelligence capabilities by introducing Gmail-powered autofill in Chrome and globalizing AI search ads. The new autofill feature suggests personal details like flight numbers and addresses from Gmail to streamline form filling, though users must opt in. Simultaneously, Google announced the international rollout of ads within AI Mode, aiming to monetize its AI features as traditional search growth slows. Alphabet reported $127.6 billion in revenue for the third quarter, with search revenue growth decelerating to 12%. Despite this slowdown, CEO Sundar Pichai highlighted that AI is driving longer and more personalized search queries, with visual searches exceeding 50 billion monthly. Click-through rates for sponsored listings in AI Mode now match those of organic results, indicating strong user engagement. Additionally, Google Cloud revenue surged 103% to $30.7 billion, while the Gemini app reached one billion monthly users. These moves reflect Google's strategy to integrate AI deeply into its ecosystem to maintain advertising relevance.
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