Google Tests Flipkart Checkout in Gemini and Replaces Gems With Skills as It Reshapes Its AI Agent Strategy
aiinsider ·
Google is reshaping its AI agent strategy by testing direct purchase capabilities within Gemini and retiring its custom assistant feature, Gems. In India, the company is piloting a Buy button for Flipkart products inside Gemini and AI Mode, allowing users to complete transactions without leaving the interface. This trial covers select electronics and accessories, with a broader rollout planned before the festive shopping season to compete with Amazon. The initiative follows Google's $350 million investment in Flipkart and aligns with industry trends toward agentic commerce. Simultaneously, Google is replacing Gems with a new 'Skills' format to streamline user interactions. Existing Gems will automatically migrate to Skills by November 17, 2026, accessible via a forward slash command in task threads. This shift aims to enhance Gemini’s competitive position against all-in-one AI agents from rivals like Meta.
aiinsider