How Reactiv automates mobile commerce 80% faster with Amazon Bedrock AgentCore
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Reactiv, a mobile commerce platform for Shopify merchants, has implemented Amazon Bedrock AgentCore to automate app updates, reducing configuration time by 80 percent. The company developed an AI Scheduler using a three-agent system built with the Strands Agents SDK, which autonomously manages homepage refreshes and product features based on natural language instructions. This architecture replaces manual workflows with managed agent execution, persistent cross-session memory, and native Model Context Protocol support. By leveraging Firecracker microVMs for multi-tenant isolation, Reactiv ensures that each merchant's data remains private while sharing a unified infrastructure. The integration of interactive and scheduled agents allows for bidirectional memory sharing, making both systems smarter over time. As a result, the development team achieved a 33 percent faster time to production and reduced job execution times by half. These improvements have significantly lowered operational costs and eliminated the need for custom vector databases or complex orchestration logic.
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