Mark Wahlberg on using AI in film ‘the right way’ and being open to an AI clone carrying on his legacy
techcrunch ·
Actor and director Mark Wahlberg addressed the role of AI in filmmaking at TechCrunch Disrupt, advocating for its responsible use to enhance production rather than replace human creativity. He specifically mentioned plans to utilize AI to improve stadium settings in his upcoming Pete Rose biopic, emphasizing that technology should support, not substitute, real actors and storytelling. While acknowledging the impact of past CGI advancements, Wahlberg prioritized narrative depth over effects-driven spectacle. When asked about using scanning technology to create digital replicas of himself, he expressed openness to the idea, suggesting it could allow his likeness to be managed by future generations. He even considered the possibility of an AI version continuing his animated series 'Ted' long after his death if audiences remained interested. His stance highlights a belief that consumers should have access to content they desire, provided the ethical boundaries are respected.
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