Meta is putting its muscle behind Muse as the AI app takes off
techcrunch ·
Meta is significantly boosting the visibility of its AI app, Muse, following strong early adoption and positive reviews. Since its launch on September 8, the application has surpassed 3.4 million downloads in the U.S. and Canada, with varying estimates from market intelligence firms reaching up to 4.3 million. The app’s momentum accelerated after Meta Connect, where the company announced new features such as video chat, Mac computer use support, and smart glasses integrations. Sensor Tower data indicates a 27% increase in daily active users immediately following the conference. Muse achieved top rankings on both the U.S. App Store and Google Play Store within days of its release, outpacing the initial download growth rates of competitors like ChatGPT. While organic traction plays a major role, Meta is leveraging cross-platform promotion across Facebook and Instagram to drive installs. House ads for Muse quickly became the primary promotional focus on Meta’s properties, though they still account for only a small fraction of total ad impressions. This strategic push highlights Meta's commitment to establishing Muse as a leading AI agent in the consumer market.
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