Meta now lets AI agents handle the boring parts of WhatsApp Business setup
techcrunch ·
Meta has announced a new feature allowing businesses to use AI agents for setting up and managing WhatsApp Business messaging. This update simplifies the previously cumbersome process, which required developers to navigate multiple tools like the Developer Console and API references. By utilizing the new WhatsApp Business Tools MCP server, users can instruct preferred AI coding assistants such as Claude or ChatGPT to handle configuration tasks. The AI agent automates busywork including account creation, phone number verification, and Cloud API registration. Additionally, businesses can leverage these agents to create, edit, and test messaging templates while monitoring compliance issues. Meta also enables the use of its Meta Social Technologies MCP server to discover API endpoints and troubleshoot errors during setup. This move expands Meta's existing lineup of MCP servers, aligning it with other tech giants offering similar secure AI integrations.
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