Meta quietly launches an AI fashion app called Style Sketch
techcrunch ·
Meta has quietly launched Style Sketch, an AI-powered fashion application designed to help users create outfit combinations using items from their existing wardrobe. The app integrates with Instagram to automatically build a virtual closet from posted photos or allows for manual entry via camera uploads and video recordings. Users can visualize these outfits on realistic digital models that match their specific body shape and skin tone. Initially available in Indonesia, Singapore, and Thailand on both iOS and Android platforms, the tool also offers weather-based recommendations and trip-specific packing plans. This launch aligns with Meta's broader strategy to release more applications rapidly by leveraging AI-driven efficiencies. While competitors like Alta and Google Photos already offer similar digital closet features, Meta aims to differentiate itself through deeper integration with its social media ecosystem. It remains unclear whether Meta intends to expand the app's availability beyond its current Southeast Asian markets.
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