Meta's paid AI agent Hatch launches soon, with a new model called Watermelon due in October
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Meta Platforms is preparing to launch its paid AI agent Hatch within the coming weeks, and it plans to release a new AI model called Watermelon in October, according to internal documents seen by The Information. Hatch will serve as a consumer version of the OpenClaw agent and is part of CEO Mark Zuckerberg's strategy to monetize Meta's heavy AI investments and diversify revenue beyond advertising. Meta is reportedly considering a tiered pricing model for Hatch, including a premium subscription costing up to $199.99 per month. The agent is designed to integrate with services such as DoorDash, Etsy, Reddit, Yelp, and Outlook, and will offer a customizable dashboard with features like a fitness tracker or trip planner. It remains unclear whether Watermelon will be part of the Muse model family or be released as a standalone model. Additionally, Meta is building a platform on WhatsApp that will allow users to plug in more AI agents.
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