NVIDIA Advances Agentic Security for Media, From European Public Service Broadcasting to Global Content Production
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NVIDIA, in collaboration with Adobe, Bertelsmann, and UFA, showcased new advancements in agentic security and media workflows at a creative industry event in Berlin. The European Broadcasting Union (EBU) is expanding its sovereign framework with NVIDIA to help public service broadcasters protect editorial independence and data sovereignty through cloud providers like Microsoft and Nebius. This initiative allows members to deploy AI agents while maintaining control over their infrastructure and models using open solutions such as NVIDIA Nemotron. Simultaneously, Adobe has enhanced Frame.io with NVIDIA accelerated computing to significantly speed up video search capabilities for production studios. By leveraging GPU-accelerated pipelines, Adobe achieved up to five times faster embedding generation and reduced latency for content retrieval. German producer UFA utilizes these semantic search tools to locate specific moments within massive archives of historical footage more efficiently. These developments aim to support both the resilience of European public media and the operational speed of global content production.
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