OpenAI Expands India Push With ChatGPT Ads Launch And Senior Meta Executive Hire
aiinsider ·
OpenAI announced it will start showing ads on ChatGPT's Free and Go tiers in India, beginning with 50 brands through partnerships with WPP and Omnicom, and will launch an ad manager next month for marketers meeting a minimum daily budget. Dave Dugan, OpenAI's head of global ads solutions, said the feature would let businesses reach users at relevant, high-context decision-making moments. The move follows earlier ad rollouts in the US and Europe and builds on OpenAI's push into India, where it reported over 100 million weekly active users in February. OpenAI also said Sandhya Devanathan, Meta's vice president for India and Southeast Asia, is leaving after more than a decade to join the company, where she will be based in Singapore and oversee consumer growth, enterprise adoption, and regulatory engagement across Southeast Asia and Australia. Her hire follows OpenAI's recent recruitment of former Uber India head Prabhjeet Singh as the company expands its Asia-Pacific footprint. Devanathan's departure comes as Meta faces scrutiny in India over controversies involving a restricted post from Prime Minister Narendra Modi and government inquiries into child exploitation content found in Instagram advertisements.
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