OpenAI to start showing ads on ChatGPT’s free and Go tiers in India
techcrunch ·
OpenAI plans to begin displaying advertisements to users of ChatGPT’s free and Go tiers in India. The company said it will initially run ads for 50 brands in partnership with WPP and Omnicom. An ad manager is scheduled to launch next month, allowing marketers to create campaigns with a minimum daily budget of ₹725 ($7.60). OpenAI reported in February that ChatGPT had more than 100 million weekly active users in India, many of whom use the free or lower-priced Go plans. The company introduced ChatGPT Go in India in 2025 and has promoted its products through sports events and other local expansion efforts. The advertising program follows launches in the United States and Europe and comes as OpenAI works to expand its revenue ahead of a potential initial public offering.
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