Pinterest’s AI now turns beauty Pins into action plans
techcrunch ·
Pinterest has introduced a new AI-powered feature called "Beauty Guides" that transforms saved beauty Pins into actionable salon plans. Leveraging visual intelligence and generative AI, the tool translates user inspiration into professional terminology such as "balayage" or "almond nails." This functionality bridges the gap between everyday users and stylists by providing the specific language needed to communicate desired looks. The guides offer practical details including estimated time, cost ranges, and maintenance requirements for each procedure. Users can access these insights by tapping a "Get the Guide" button within the app on relevant hairstyle, color, or nail-related Pins. By integrating this feature, Pinterest aims to make salon visits more efficient and informed for its community. The launch initially covers pins related to hair styling, coloring, and nail shapes.
techcrunch