She Designed Meta’s New AI Logo. Then Came the Hate
wired ·
Lettering artist Jessica Hische faced intense online backlash after designing the logo for Meta’s new AI assistant, Muse. Despite anticipating some criticism due to the controversial nature of both Meta and artificial intelligence, the volume of hate she received was unexpected and deeply distressing. Hische explained that she accepted the freelance gig primarily for financial reasons, as her small business in Oakland requires steady client work to cover payroll and operational costs. The vitriol on social media included accusations of selling out, with critics arguing that working for Meta was an ethical betrayal regardless of financial need. Hische defended her decision by highlighting that Meta hired a human artist rather than using generative AI, which she viewed as a positive precedent for creative professionals. She also clarified that she did not use AI tools in her design process, relying instead on traditional type design skills to refine the 'M' icon. The controversy escalated when comments about her financial struggles were taken out of context, leading to false narratives about her wealth. Ultimately, while Hische does not regret taking the job, she expressed sadness over the misunderstanding and the harsh treatment from parts of the design community.
wired