What if everything changes tomorrow? A Canadian company is using AI to help businesses navigate supply chain uncertainty
microsoft ·
Global conflicts, changing tariffs, trade disruptions, and regulatory uncertainty are pushing companies worldwide to rethink supply chain management. Many face the difficulty of understanding in real time how a disruption in one region can affect factories, suppliers, inventory, transportation costs, and customer demand. Canada-based Kinaxis aims to help companies find answers faster through its flagship platform, Maestro. Maestro uses predictive AI, advanced scenario modeling, and agentic AI to forecast demand, test possible situations, and adjust plans as conditions change. CEO Razat Gaurav says customers need adaptability and agility, and he notes that during the Strait of Hormuz conflict, customers increased scenario modeling by more than 120% compared with pre-conflict levels. The tool is used by global companies, including automakers, technology giants, and energy and shipping leaders, to manage complex supply chains, respond to shortages, and model the effects of tariffs and other disruptions. Kinaxis points to a broader shift in which supply chains that once relied on stable assumptions now require systems able to absorb constant change. Maestro is described as an orchestration platform for end-to-end supply chain management that combines internal data such as sales orders, product information, production capacity, and inventory with external signals including weather, market shifts, and breaking news.
microsoft